جعفر حمزة

الدوران في حلقة مُنتجة! .. كيف يصنع الاقتصاد الدائري الاستدامة والحضور الفاعل للشركات؟

May

1

2023

جعفر حمزة / استراتجي علامات ومؤلف قامت شركة Patagonia الأمريكية بإطلاق برنامج “Worn Wear” ، وهي مبادرة تعزز التوجه المستدام للشركة، وذلك عبر تشجيع زبائنها بإصلاح أو إعادة استخدام ملابسهم من الشركة عبر توفير قطع غيار للملابس التي تحتاج إلى إصلاح بدلاً من شراء قطع ملابس جديدة! كما تقدم الشركة برنامجاً خاصاً لزبائنها عبر ...

هل علامتك تسير في الطريق الصحيح ؟

Jan

10

2023

Customers are the creators of brand presence

Jan

5

2023

Creating business sustainability needs several sources, the most important of which is the target audience. The customer is no longer the one who pays for a product or service only, but has become practically involved in creating the identity/brand presence. The process is bidirectional, from the brand to the customer in terms of ...

How can we convert trust into a sustained investment in business?

Dec

11

2022

Trust is the currency of business, as it is the cornerstone, and business grows with it. Business relies on it to reap the fruits of effort and work. It is an industry that coincides with two things: actions and time. Its importance lies in its ability to establish identity/branding internally among the work team, ...

في لقاء مع صحيفة البلاد: هويات الشركات عمل استراتيجي مدروس وليس مجرد موضة

May

15

2022

مدينة العطور .. اختطاف جميل للجائحة وعمق بالرسالة

May

15

2022

Otaku オタク: The Industry of Productive Passion

Jan

15

2022

Jaafar Hamza I have been always passionate about Japanese culture, and as someone from the 80s generation, Japanese animation took us away from our reality to its realm. It ignited the spark of love inside our hearts to the details of this world and the tales within. I have watched countless anime, and one ...

The Journey Product to Brand with Lisa Galea

Nov

27

2021

This is the customer journey blog post with free downloads: https://www.lisagalea.com/guide-customer-journey-maps/ Here are a couple of case studies from Lisa’s studio https://burninglovecreative.com.au/project/howstins-case-study/ https://burninglovecreative.com.au/project/zone-sports-case-study/

Brand and Beyond with Fabian Geyrhalter

Nov

4

2021

Fabian Geyrhalter: Born in Vienna, Austria, Brand Strategist and Creative Director Fabian Geyrhalter is a prolific author and speaker on the subject of branding. He is the Founder and Principal of Los Angeles-based brand consultancy FINIEN, where he works hands-on with startups of any size and age on crafting strategic, verbal, and visual brand clarity. ...

Why we need Personal Branding? with Rana Mouawad

Sep

10

2021