Tag: boxobia

  • Brand and Beyond with Fabian Geyrhalter

    Fabian Geyrhalter:

    Born in Vienna, Austria, Brand Strategist and Creative Director Fabian Geyrhalter is a prolific
    author and speaker on the subject of branding. He is the Founder and Principal of Los
    Angeles-based brand consultancy FINIEN, where he works hands-on with startups of any size
    and age on crafting strategic, verbal, and visual brand clarity. His client list includes Match,
    Honeywell, Randstad, Warner Brothers, and Goodwill.
    From his private, one-day Resonaid brand platform workshops to his Hitting The Mark podcast
    about the intersection of brand clarity and startup success, Geyrhalter is in a constant
    stimulation cycle. He is also a sought-after speaker who enjoys traveling the world to deliver
    keynotes in which he shares his actionable brand advice with entrepreneurs, business leaders,
    and marketers alike.
    He is a columnist for Forbes and his words appeared in the likes of Inc, The Los Angeles Times,
    The Washington Post, and Entrepreneur. Fabian Geyrhalter is a graduate of ArtCenter College
    of Design, a distinguished Global 100 mentor at the Founder Institute, and he has held adjunct
    professor positions at USC and ArtCenter.

  • How Far Our Voices Can Reach? (ClubHouse)

     

    I have recently experienced logging into ClubHouse application, or as others would call it “chatrooms”, via an invitation from Mr. Fabian Geyrhalter, the author of How to Launch a Brand.

    Some people see ClubHouse as nothing but a developed version of PalTalk, however, it has a different system with features like:
    • Logging into the application can be only through invitation, and it is not known yet whether they will make it public in the future or not.
    • The application has many chatrooms and threads, and you can select which room you want to join; that is if you have a connection over there.
    • The chatrooms can be either open or closed, and you get to invite whoever you want.
    There are other features as well which readers can google, if they are interested to know more.

    What really attracted me to this application is the amount of interaction it has. I have learnt a lot from the rooms where Chris Do presents his experience in the fields of design and creativity. I also had the honour of talking directly to Marty Neumeier the author of Brand Gap, Brand Flip, and Zag. There was also a well of inspiration in one of the rooms with Les Brown giving deep and motivational speeches.

    Such magnificent momentum for this application, along with the participation of big names in the business world like Elon Musk, has provided an experience that cannot be ignored.
    In the Arab Chatrooms, Saudis are active with different topics like culture, technology and business; their contributions are sophisticated.

    In one of the rooms that have entrepreneurs and investors, they present their projects and if any consultant is interested, they can contact the room moderator for coordination, as if you are listening to the Shark Tank show. It is such a phenomenal thing to witness this interaction in achieving networking in the business world and developing educational and personal growth.
    There are rooms opened specifically to learn English and oral communication. I even saw rooms that taught Quran for those who don’t speak the language.
    Soon this application will be allowed for android system users, and not for the iPhone only. And if it does, it will spread like wildfire which can create some concerns for some people who fear the misuse; after all, everything has a bad and a good side.

    The ClubHouse can open potentials a new interactive marketing tool, and a lot of business owners, governments, and content developers will have the chance to make great use of it, if they know how to do it properly.
    Rooms designated for focus groups can be created for those who are interested to convey their message and take opinions from their audience, like Tamkeen, Bahrain Chamber of Commerce & Industry and other associations.
    Financial experts can moderate rooms where they can spread awareness about banking hacking and financial management.
    Toastmaster clubs can also benefit from it by creating rooms that help with the speaking skills and interpersonal communication.
    These are only few examples of the potentials this application can open for us.

    It is all in the hands of the users; they should understand the app and get to know how to use it practically so it can be an added value for them.
    What gives ClubHouse its power is the instant interaction; there is no beautiful picture or a video that can affect the whole ambience; only your voice will make the effect with its spontaneity and reality. This can really develop your thinking before speaking skills, for the instant interaction will make you analyse quickly then share it orally. Therefore, one should be aware not to share anything trivial or harmful.
    Indeed, it is like an open area with many discussion tables that you get to choose where to sit; it is all up to you! This open diversity can make one rethink before uttering any word because whatever you say represents you and creates a mental image about you in the minds of people.
    The networking rate in the application is going high at this point; people have already started to make deals the minute they joined the club. This reminds me of Seth Godin’s idea about Early Adopters, and how they get the chance to yield the fruits before the others.
    People yearn to discover new things, and the curiosity leads them to try and make others try too; they will be like a salesperson who try to persuade people. And this is indeed what I am doing at the moment by writing this article.


    Can we really employ this application to our benefit? Or what we already have in the world of social networks is more than enough and might form a barrier for some people from benefiting from this app?

    The abundance of information around us is huge, with smart platforms being created to give space for us to interact and share, but the main question in here is whether we can make use of it or not!

  • المشاركة بمؤتمر حاضنات ومسرعات الأعمال

    ….

    لمشاهدة شرائح التي لم تظهر في اللقاء، الرجاء نسخ هذه الوصلة:
    https://www2.slideshare.net/Scrambled

  • Bahraini achievements in Creativity in Business

     

    Jaafar Hamza to be the first Bahraini to be certified the Creativity for Business from the Cannes Lions International Festival of Creativity.

    Mr. Hamza who is also a writer, lecturer and founder of BOXOBIA has been awarded the certificate of Creativity in Business Lion from the Cannes Lions who recently has released a series of courses on different subjects related to marketing and entrepreneurship.

     

    Cannes Lions is considered one of the main annual events in the field of creative marketing and advertising around the globe; it involves worldwide leading agencies presenting their works and ideas for their clients from different sectors.

     

    The award of Creativity of Business involves 42 highly professional courses, and they are led by pioneers from the industry of creative marketing. In addition to the strategic partnership with reputable agencies like Ogilvy, BARCLAYS, and The Happiness Research Institute, and cooperation with international networks and magazines like BBC, FORBES, THE HUFFINGTOM POST, and TNW.

     

    The talented engineer Jaafar Hamza is the first Bahraini to obtain the certificate of Creativity in Business.

    “The lessons were intensive, and I can compare this course to a pressurized capsule with highly nutritional supplements that you cannot find on other platforms.” Said, Mr. Hamza

     

    “We are talking here about the biggest annual event in the fields of advertising, marketing, and creativity which has the gist of the experience of the astute individuals. It is an opportunity that you do not want to miss; the content is so rich and supported by practical studies and examples. They provide you with questions that activate the muscle of creativity inside you, and the answers were corrected by specialists all the time!”

     

    He also adds: “ what delighted me the most is a personal email from the official website admiring a creative idea I have presented to promote one of the products as an answer to one of the questions which tested our ability to understand a brand and being able to market it creatively.”

     

    “knowledge is being spread in an accelerated digital world; we really have information glut facing a glut for wasting and trivializing the ideas. The most important currency that cannot be compensated is time, therefore, we need to keep on improving ourselves and taking the opportunities as much as we can.”

     

    https://www.bizbahrain.com/bahraini-achievements-in-creativity-in-business/

  • يُعتبر أول بحريني يحصد هذه الشهادة..في مجال الإبداع في الأعمال

     



     الأحد 15 نوفمبر 2020

    حصل الكاتب والمحاضر، مؤسس شركة

    BOXOBIA

    المهندس جعفر حمزة على شهادة في مجال الإبداع في عالم الأعمال 

    Creativity in Business

    من جائزة ”كان الدولية“ والتي أطلقت مؤخراً مجموعة من الشهادات التخصصية في مجالات متنوعة مرتبطة بالتسويق وعالم الأعمال.
    حيث تعتبر Cannes lions أكبر حدث سنوي في العالم في مجال الإبداع والإعلان، حيث تضم كبرى الشركات العالمية التي تستعرض أعمالها لعملائها من أشهر الهويات وفي مختلف المجالات وفي مختلف وسائل الترويج.
    وتتمتع برامج هذه الجائزة والتي تم تسميتها ب 

    42courses

    Ogilvey، BARCLAYS بحرفية عالية، حيث تضم رواداً في مجال الإبداع والتسويق من كبرى الشركات العالمية، فضلاً عن شراكة استراتيجية مع شركات ذات سمعة مرموقة مثل

    و Happiness reseach institute فضلاً عن التعاون مع جهات عالمية، مثل

    BBC، FORBES، THE HUFFINGTOM POST و  TNW.

    وقد حصل المهندس جعفر حمزة على شهادة الإبداع في عالم الأعمال 
    Creativity in Business
    ويُعتبر أول بحريني يحصد هذه الشهادة، ويعقّب حمزة بالقول:
    الدروس جداً مكثفة، ويمكنني تشبيهها بكبسولة مضغوطة وبها كمية مواد غذائية عالية الفائدة بشكل غير متوفر في أي منصة أخرى.
    نحن نتحدث عن أكبر حدث سنوي في عالم الإعلان والتسويق والإبداع بالعالم، وتقديم خلاصة خبرات مخضرمين في هذا المجال، فرصة لا يمكن تفويتها طبعاً، فالمحتوى ثري جداً، مدعوم بدراسات وأمثلة عملية، فضلاً عن مجموعة أسئلة تختبر ليس مدى قدرتك على فهم الموضوع، بل إمكانية ”تمدد عضلات الإبداع لديك“، فهناك أسئلة تحتاج قدرة مركزة وعالية على الفهم، لصياغة الإجابة والتي يتم تصحيحها من قبل مختصين أولاً بأول“.

    ويضيف: ”ما أسعدني أكثر من حصولي على الشهادة، هو إيميل من الموقع يُبدي إعجابه بفكرة مبتكرة جداً قد قدمتها في ترويج إحدى المنتجات والتي كانت موضوع بعض الأسئلة، والتي تختبر قدرة الشخص على فهم البراند وإمكانية الابتكار في تسويقه بشكل غير اعتيادي“.
    ويضيف حمزة بالقول: ”المعرفة مشاع لا يمكن تخيله في عالم رقمي متسارع، بل أن لدينا تخمة معرفية حقيقية، في قبال تخمة ”هدر وتسطيح للفكر“ 

    وبشكل كبير أيضاً، وتبقى الخيارات مفتوحة للفرد. إن أكبر عملة لا يمكن تعويضها هي الوقت، فعلينا مواصلة تنمية الذات وأخذ الفرص والتقدم، مهما بلغنا إلى ذلك سبيلاً“.



    وصلة الخبر

    https://albiladpress.com/news/2020/4416/bahrain/680093.html

  • Innovate to Motivate .. Presentation in Polytechnic Bahrain University

     

    Whats motivating you every second to reach your Goals?

     

    High Goals,  means High Force.

    And the main source of getting that force is Motivation.

    So, just keep yourself motivated to reach your Goals.

    ..

    The interactive lecture in Polytechnique University -Bahrain about “Innovate to Motivate”, within the activity from the university for its 10 anniversary, under this title “Unconventional Education”.

    ..

     

     

     

     

     

     

     

    Check the link below for presentation:

    https://www.slideshare.net/Scrambledpaper/innovate-to-motivate-by-jaafar-hamza

     

     

  • No More Boundries .. An interview with “Business in Gulf” magazine

    We believe that life is worth being experienced enough to create our own story and leave a trace behind.
    That’s what big brands do, from country to toothpaste, and from cars to bars of chocolate.

    An interview with BOXOBIA in “Business in Gulf” Magazine.

    to read the interview with BOXOBIA:

     

    check the link in the bio

     

    “الإبداع ليس أن تخرج من المألوف، بل أن تقدم اللامألوف”
    مقابلة
    BOXOBIA

    مع مجلة
    Business in Gulf
    حول قصة تكوينها، هدفها، وما تود أن تضيفه في مجال الإبداع في صناعة الإعلان.

    ما المختلف فيها؟