jaafar hamza

Tag: jaafar hamza

  • Bahraini achievements in Creativity in Business

     

    Jaafar Hamza to be the first Bahraini to be certified the Creativity for Business from the Cannes Lions International Festival of Creativity.

    …

    Mr. Hamza who is also a writer, lecturer and founder of BOXOBIA has been awarded the certificate of Creativity in Business Lion from the Cannes Lions who recently has released a series of courses on different subjects related to marketing and entrepreneurship.

     

    Cannes Lions is considered one of the main annual events in the field of creative marketing and advertising around the globe; it involves worldwide leading agencies presenting their works and ideas for their clients from different sectors.

     

    The award of Creativity of Business involves 42 highly professional courses, and they are led by pioneers from the industry of creative marketing. In addition to the strategic partnership with reputable agencies like Ogilvy, BARCLAYS, and The Happiness Research Institute, and cooperation with international networks and magazines like BBC, FORBES, THE HUFFINGTOM POST, and TNW.

     

    The talented engineer Jaafar Hamza is the first Bahraini to obtain the certificate of Creativity in Business.

    “The lessons were intensive, and I can compare this course to a pressurized capsule with highly nutritional supplements that you cannot find on other platforms.” Said, Mr. Hamza

     

    “We are talking here about the biggest annual event in the fields of advertising, marketing, and creativity which has the gist of the experience of the astute individuals. It is an opportunity that you do not want to miss; the content is so rich and supported by practical studies and examples. They provide you with questions that activate the muscle of creativity inside you, and the answers were corrected by specialists all the time!”

     

    He also adds: “ what delighted me the most is a personal email from the official website admiring a creative idea I have presented to promote one of the products as an answer to one of the questions which tested our ability to understand a brand and being able to market it creatively.”

     

    “knowledge is being spread in an accelerated digital world; we really have information glut facing a glut for wasting and trivializing the ideas. The most important currency that cannot be compensated is time, therefore, we need to keep on improving ourselves and taking the opportunities as much as we can.”

     

    https://www.bizbahrain.com/bahraini-achievements-in-creativity-in-business/

  • يُعتبر أول بحريني يحصد هذه الشهادة..في مجال الإبداع في الأعمال

     



     الأحد 15 نوفمبر 2020

    حصل الكاتب والمحاضر، مؤسس شركة

    BOXOBIA

    المهندس جعفر حمزة على شهادة في مجال الإبداع في عالم الأعمال 

    Creativity in Business

    من جائزة ”كان الدولية“ والتي أطلقت مؤخراً مجموعة من الشهادات التخصصية في مجالات متنوعة مرتبطة بالتسويق وعالم الأعمال.
    حيث تعتبر Cannes lions أكبر حدث سنوي في العالم في مجال الإبداع والإعلان، حيث تضم كبرى الشركات العالمية التي تستعرض أعمالها لعملائها من أشهر الهويات وفي مختلف المجالات وفي مختلف وسائل الترويج.
    وتتمتع برامج هذه الجائزة والتي تم تسميتها ب 

    42courses

    Ogilvey، BARCLAYS بحرفية عالية، حيث تضم رواداً في مجال الإبداع والتسويق من كبرى الشركات العالمية، فضلاً عن شراكة استراتيجية مع شركات ذات سمعة مرموقة مثل

    و Happiness reseach institute فضلاً عن التعاون مع جهات عالمية، مثل

    BBC، FORBES، THE HUFFINGTOM POST و  TNW.

    وقد حصل المهندس جعفر حمزة على شهادة الإبداع في عالم الأعمال 
    Creativity in Business
    ويُعتبر أول بحريني يحصد هذه الشهادة، ويعقّب حمزة بالقول:
    الدروس جداً مكثفة، ويمكنني تشبيهها بكبسولة مضغوطة وبها كمية مواد غذائية عالية الفائدة بشكل غير متوفر في أي منصة أخرى.
    نحن نتحدث عن أكبر حدث سنوي في عالم الإعلان والتسويق والإبداع بالعالم، وتقديم خلاصة خبرات مخضرمين في هذا المجال، فرصة لا يمكن تفويتها طبعاً، فالمحتوى ثري جداً، مدعوم بدراسات وأمثلة عملية، فضلاً عن مجموعة أسئلة تختبر ليس مدى قدرتك على فهم الموضوع، بل إمكانية ”تمدد عضلات الإبداع لديك“، فهناك أسئلة تحتاج قدرة مركزة وعالية على الفهم، لصياغة الإجابة والتي يتم تصحيحها من قبل مختصين أولاً بأول“.

    ويضيف: ”ما أسعدني أكثر من حصولي على الشهادة، هو إيميل من الموقع يُبدي إعجابه بفكرة مبتكرة جداً قد قدمتها في ترويج إحدى المنتجات والتي كانت موضوع بعض الأسئلة، والتي تختبر قدرة الشخص على فهم البراند وإمكانية الابتكار في تسويقه بشكل غير اعتيادي“.
    ويضيف حمزة بالقول: ”المعرفة مشاع لا يمكن تخيله في عالم رقمي متسارع، بل أن لدينا تخمة معرفية حقيقية، في قبال تخمة ”هدر وتسطيح للفكر“ 

    وبشكل كبير أيضاً، وتبقى الخيارات مفتوحة للفرد. إن أكبر عملة لا يمكن تعويضها هي الوقت، فعلينا مواصلة تنمية الذات وأخذ الفرص والتقدم، مهما بلغنا إلى ذلك سبيلاً“.



    …
    وصلة الخبر

    https://albiladpress.com/news/2020/4416/bahrain/680093.html

  • (My article in FORBES): How To Use The SSB Strategy When Building A Brand

     

    Article’s link:

    https://forbesmiddleeast.com/how-to-use-the-ssb-strategy-when-building-a-brand

     

    “Put the cart before the horse”

    The whole process of creating a new identity for a project is far from simple; it’s a big jigsaw puzzle that consists of many components. It is unfortunate that some clients dive into this process without giving the priority to brand identity and value.

     

    This might seem normal to several people who don’t understand the brand process but it’s actually a very destructive process – especially, if the aim is to build a balanced, strong, and consistent brand.

    Many clients go ahead and plan their campaign extensively, not factoring the image, the story and how their brand is portrayed to their audience. This is a one-way relationship that will lead to a result with a flawed finish.

    The brand should always be present from the beginning because it will be the façade of the project, whether through marketing, design, or simply interacting with the public.

    How can we do that?

    When manufacturing a jigsaw puzzle, we tend to create the whole picture first, and then we start to cut it up into parts. The same thing goes for any project. We need to envision the whole picture, then start with the execution, and only then, we will have a complete project with vivid features.

    To reach the final step, we need to have a pre-planning process that has all the vital aspects of the project. This can be summed up into three words: Story, Strategy, and Brand (SSB).

    The Story

    This is the main component that carries all the principles, goals and characteristics of the project or brand. Simon Sinek has pointed this out in his book “Start with Why – The story indeed creates a spirit for the brand, which can ensure the regeneration of the content creation and consistency. Examples include Adidas, Apple, and Amazon – all of which have created compelling stories.

    The Strategy

    It is the roadmap for any project; the output of this step is to know the brand positioning in comparison with other competitors in the market, and what the brand promises and what it delivers. This is usually called the “tagline”, “Mantra” or “Slogan”. Nike’s famous slogan “Just Do It” is a good example.

    The Brand

    This part revolves around two things; the first is the “Brand Visual Identity”, which is inspired by the story and stimulated by the strategy like the Apple logo. The second part is the attitude, or what we call “Brand Culture”. It means rooting the brand’s values within the public, which can eventually result in what we call “User Experience” (UX).

    What we really need when building a brand is not have it work partially but holistically through applying the SBB method. If we don’t, then we will not Put the Cart Before the Horse.

    Jaafar Hamza is the CEO & Founder BOXOBIA

     

  • Innovate to Motivate .. Presentation in Polytechnic Bahrain University

     

    Whats motivating you every second to reach your Goals?

     

    High Goals,  means High Force.

    And the main source of getting that force is Motivation.

    So, just keep yourself motivated to reach your Goals.

    ..

    The interactive lecture in Polytechnique University -Bahrain about “Innovate to Motivate”, within the activity from the university for its 10 anniversary, under this title “Unconventional Education”.

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    Check the link below for presentation:

    https://www.slideshare.net/Scrambledpaper/innovate-to-motivate-by-jaafar-hamza

     

     

  • Getting out of the time tunnel !!


    How to understand time in a whole new way

    By:Jaafar Hamza

    Creative Thinker and writer – Kingdom of Bahrain

     

    As soon as you come to this life, your physical clock starts to tick signifying the work that has to be done on this earth. It is amazing that even after our physical body seizes to function, the existence clock will be ticking until the soul departs it.

    Thus, this illustrates that the only thing that will always be constant in the existence of one’s life is “time”. And even after the earth reaches its last day, time will extend in a strange way alarming the people of the Judgement Day, which is going to last for long according to the holy scripts in the Islamic theology.

    Time will be really different after the Judgement Day than what we are used to in this life. A single day will take on a larger temporal frame. “Verily a day in the sight of thy lord is like a thousand years of your reckoning.” Surat Al-Haj, verse 47.

    However, time does not apply to the eternity frame for the believers and non-believers who will be forever either in heaven or hell.

    (more…)