(My article in FORBES): How To Use The SSB Strategy When Building A Brand

  Article’s link: https://forbesmiddleeast.com/how-to-use-the-ssb-strategy-when-building-a-brand   “Put the cart before the horse” The whole process of creating a new identity for a project is far from simple; it’s a big jigsaw puzzle that consists of many components. It is unfortunate that some clients dive into this process without giving the priority to brand identity and value. ...